Social Design & Concepting

At Fekkai, I created concepts and art direction for photoshoots, events and out-of-house content creators. I curated the Instagram grid, along with designing Instagram stories and video editing. I also brief in various content creators to create best-in-class social content.

Most recently, I worked on the Fekkai Five Collective campaign which launched the brand’s first ever celebrity hairstylist ambassador program. This campaign included a studio shoot, designed social assets for feed & stories, video editing and press event coverage. I also brief in various content creators to create best-in-class social content.